Plan Smart exists to give more people access to regulated financial advice — the qualified, accountable kind — delivered online, around your life.
For decades, financial advice meant office appointments, printed forms, and a model built for people who already had money to spare. Plenty of people who’d benefit never got near it.
Plan Smart was built to change that — to take what works about a traditional advice relationship and bring it online, so it fits around modern life. We’re how an established UK wealth group brings its experience to people who’d rather not take half a day off to sit in an office.
The technology makes it faster and more affordable. The advice itself is what you’d expect from a qualified UK adviser: personal, regulated, and signed by a named adviser.
Plan Smart is a growing team of digital-first advisers and support specialists. Whoever you work with, your advice is given and signed by a qualified UK adviser who’s accountable for it.
Plan Smart is part of the Loyal North Group — a tech-enabled UK wealth group whose advice firms manage c. £2 billion for clients. That experience and scale sits behind Plan Smart.
Plan Smart Financial Planning is authorised and regulated by the Financial Conduct Authority. You get a written suitability report and the protections that apply to UK financial advice — including access to the Financial Ombudsman Service.
Your money is held by an FCA-authorised custodian and is eligible for the Financial Services Compensation Scheme, up to the limits that apply.
As with all investing, your capital is at risk: the value of your investments can fall as well as rise, and you may get back less than you put in.
The first conversation is free, with no commitment. We’ll talk through where you are and how Plan Smart can help.